The Good Food and Wine, where Croydon had a stand attracting 47 048 visitors over the four day Show period. The growth was clearly evident on the Saturday 17 May, where we experienced a record attendance since the Show’s inception ten years ago. The attendance was also higher than 2007 on Thursday 15 May, which is evidence that the targeted promotions with Marie Claire Magazine and the direct mail campaign to restaurants, coffee shops and hotels as well as retail buyers was successful. A number of exhibitors’ reported great business contacts generated at the Show.
The media exposure for the Cape Good Food & Wine Show was in the region of R35 million with exposure across television, radio and print. With regards to radio, they added a new addition this year of Heart 104.9 to the established mix of KFM 94.5, Cape Talk 567, FMR, SAFM and the community stations. Heart 104.9 broadcast live from the Show, both their Breakfast Show on Thursday morning, 15 May and their afternoon drive time show on Friday 16 May. The feedback from their listeners was overwhelming with their general consensus being, “this is not like other Cape Town exhibitions – it’s the best expo. I’ve ever attended.” The highlight for their listeners, interestingly, was the Chefs In Action Theatre.
Thanks to Croydon for being part of the show! Report from the organisers.
