Saturday, May 31, 2008
The Good Food and Wine, where Croydon had a stand attracting 47 048 visitors over the four day Show period. The growth was clearly evident on the Saturday 17 May, where we experienced a record attendance since the Show’s inception ten years ago. The attendance was also higher than 2007 on Thursday 15 May, which is evidence that the targeted promotions with Marie Claire Magazine and the direct mail campaign to restaurants, coffee shops and hotels as well as retail buyers was successful. A number of exhibitors’ reported great business contacts generated at the Show.
The media exposure for the Cape Good Food & Wine Show was in the region of R35 million with exposure across television, radio and print. With regards to radio, they added a new addition this year of Heart 104.9 to the established mix of KFM 94.5, Cape Talk 567, FMR, SAFM and the community stations. Heart 104.9 broadcast live from the Show, both their Breakfast Show on Thursday morning, 15 May and their afternoon drive time show on Friday 16 May. The feedback from their listeners was overwhelming with their general consensus being, “this is not like other Cape Town exhibitions – it’s the best expo. I’ve ever attended.” The highlight for their listeners, interestingly, was the Chefs In Action Theatre.
Thanks to Croydon for being part of the show! Report from the organisers.
Wednesday, May 14, 2008
15-18 May 2008
The Cape Town International Convention Centre
Book Now - (and get a free Chefs in Action Theatre ticket)
Croydon welcomes you to the Gourmet SA Festival. Come and visit us at stand S58.
Southern Africa’s finest culinary Expo promises to bring Cape Town gourmets, gourmands and good-life devotees to their knees this year, with a sensational line-up of the finest international celebrity and BBC chefs, flown courtesy of Swiss International Air Lines, joined by our finest South African Chefs, no less than nine state-of-the-art kitchen theatres, and a host of unique specialty shows within the greater Show.
These dedicated areas will offer visitors everything from big-name book signings to the regional Barista Championships, the finest organic produce to hands-on workshops conducted by the world’s leading chefs. You’ll be watching magic, tasting heaven, and learning from the masters of food, wine, gourmet travel and lifestyle.
The Cape Town Good Food & Wine Show brings the latest cutting-edge global trends and tastes right to your doorstep, and you can stop, shop or pop into any number of extraordinary gourmet experiences, all unlike any you’ve seen before. Set your imagination free with Croydon Vineyard Estate at the Good Food & Wine Show.